Rainy day Omotenashi for your customer

The Mitsukoshi department store prepares free of charge their umbrella. This service has been operating since the Edo era. Their umbrella is so obvious. It belongs to The Mitsukoshi department store. At the same time, this is a good way to ad The Mitsukoshi department store with LOGO.

Even nowadays,  the Mitsukoshi department store umbrellas are prepared at the exit area. You can borrow one of them without any charge. But, you have to ad The Mitsukoshi department store in Nihombashi.

The other day one American guest told me that their company also have the share black umbrellas. But they would not be coming back.  Now they put the printing that this umbrella is belonging to XX company. But it doesn’t work. In the future, they might put on something like’ I stoled this umbrella from XX company.’ It could be a joke.

Some customer services are required to use plastic bags. So in the future, we have to think another way.

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plastic bag on the paper bag in order to protect rain

Famous Mitsukoshi umbrella